Californian wine shows sustainability is good for business and planet
Published: 17 June, 2025
California doesn’t do things by halves. Having recently leapfrogged Japan to become the fourth-largest economy in the world, this Pacific state is indisputably at the cutting edge of technology and innovation. On a recent trip to the Central Coast vineyards, which took in rides in the autonomous Waymos that ply the street of LA and San Francisco, and witnessed the earth-rumbling launch of a SpaceX rocket Starlink satellite launch – which completely upstaged a winemaker in his vineyards in the Santa Barbara Hills – this was pressed home time and again.
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